An Adventure is a series of Activities that are fun and engaging for your customer while generating tangible business value for your business.
In practice, the types of Adventures depend on your business goals. The key is that Adventures reward the customer for product usage and for engaging with your brand. This complements traditional loyalty programs that reward customers for purchases.
For example, a local government looking to revitalize a downtown may have a 'Night Out' Adventure that includes a series of activities such as purchasing flowers from a local shop, dinner at a local restaurant, followed by a walk on the esplanade.
A shoe company may have an Adventure that includes a going on a run, joining a community of runners, and sharing pictures on social media.
The possibilities are endless! Sentrix has a team of experts that can help you design the perfect Adventure for your customers and business.
Artificial Intelligence (AI) helps you generate Adventures that are personalized to each customer. This results in an Engagement program that is relevant to each of your customers which increases participation and satisfaction with your brand.
The core value that AI brings is the ability to move from a one-size-fits-all approach (traditional Loyalty programs) to a personalized approach (next-generation Engagement programs). This is a key differentiator for Sentrix. Should you replace your Loyalty program with an Engagement program? No! Loyalty and Engagement are complementary. Loyalty rewards customers for purchases. Engagement rewards customers for product usage and participation in the brand experience. The two programs work together to create a holistic customer experience that drives customer satisfaction and loyalty.
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